Service:
(Singapore Association for Mental Health) SAMH's support services
(Singapore Association for Mental Health) SAMH's support services
Concept:
Presenting a HOPE to someone who is drowning, whether he/she is being overwhelmed by life,
or being engulfed by a sea of emotions
or being engulfed by a sea of emotions
HOPE is underwater as it represents that the hope is within reach and not unattainable. Colours used are similar to SAMH's logo and the type used includes Sabon MT Pro and handwritten font.
Tagline:
'When help turns to hope' has two meanings. Firstly, turn to meaning transforming – the word help is usually associated with someone drowning and now it has turned into hope. Secondly, turn to meaning going towards, and heading towards the direction of hope.
Print Ad
Online Ad
