Al Nejmah Sweets Brand Uplift Pitch
Old Logo Anatomy -
The Concept -
First, we have set up the following basic concepts in the logo construction of Al Nejmah:
1. Al Nejmah walks in the footsteps of excellence to be the shining star wherever it is located.
2. The superb quality and variety of the products is a key component to Al Nejmah’s shine.
The Metaphors -
1. The star shape implemented in the logo is inspired by the famous Canopus star (نجم سهيل). Not only is it one of the brightest stars in our sky, it also has a historical importance to our Arab heritage.
2. We derived abstract shapes from the desserts, adding a modern touch while maintaining the authentic heritage.
1. The star shape implemented in the logo is inspired by the famous Canopus star (نجم سهيل). Not only is it one of the brightest stars in our sky, it also has a historical importance to our Arab heritage.
2. We derived abstract shapes from the desserts, adding a modern touch while maintaining the authentic heritage.
The packaging -
The boxes are designed in a way that no matter how they are arranged, they will form a complete circle with the Nejmah star in the center
Thank you!
