All of these Logos are brand names for a lamp company I have been working for called All The Rages. One part of my job was to revamp their branding... which obviously needed all the help in the world.
This is the Original Logo
This is the New Logo. As you can see this was a rather simple redesign, My boss wanted to use the same Edwardian script typeface, and when I explained that simply flipping the ornament would help a lot she loved it, but I still felt the need to make it a bit more elegant than the original.
Anyone remember wordart? well this is the original logo.
This is the new logo, which actually was a bit of an accident. First off I must credit Ivan Filipov for his work on the Multicolore typeface. Anyway I was originally using the above logo for a style reference, but my boss got a glimpse of it while I was working and told me to stop because this is what she wants.
Another Original
My goal here was to really create clean simplicity.
Original
This is another logo that my boss did not want to change too much, but I begged to do a fixer upper... It desperatly needed a better kern job.
This final logo did not have an original to remake, therefore I was given a direction and colors, and I went from there.
