I designed this mock campaign as a response to the Spotify Ads of 2018 and 2019. The slogan "music is timeless" along with depictions of both children and older couples enjoying music aims to expand Spotify's targeted age range beyond its primarily teen and young adult audience.
The designs incorporate both Spotify's minimalist advertising approach and use of a bold split complimentary color scheme in order to fit seamlessly with the company's approach to marketing in the late 2010's.
