Get the ions on the bottle!

Pocari wanted to inform people about the ions they contain that activate your mind and body.

The basketballs became a representation of these ions, and the challenge was to compete against another person to insert the balls into the bottle for a specific time.

Since Mexico has very hot weather and Pocari a hydration drink, these protection stations were proposed for companies and malls.

The person could take an umbrella and a Pocari to protect themself from the sun. Also, a QR code was placed, directing the person to the purchasing page.

Balance is a crucial word for the brand Pocari. They were looking for activation for universities that include this word. The idea was to create a wooden maze in which the person needed to use their feet to move the ball (ion) around the maze and into the center to win.

Five people will be positioned in each circle on the rug to compete against each other. 

Pocari Sweat promotes exercise and wanted to connect with Mexican students in the university.

Since Mexico is a country devoted to soccer, it seemed the logical way to go with the activation. Pocari created a temporary inflatable soccer field with rings that people could get attached to.

The winning team won Pocari, promotional products and discounts.

Pocari Sweat balances mind and body, which is why an obstacle activation putting both of these to the test needed to be done.

These maxi letters were thought for schools, universities, and events.

Each letter had a challenge. The P started with a physical challenge, the next one with a challenge that required a mind, and it kept going like that with the whole Pocari name.

This was the first idea for Pocari Sweat and got postponed due to Covid.

This activation was thought for malls and open-air spaces. Two people needed to swing and find a balance between them so they could all the Pocari bottle in front of them.

Pocari Sweat was looking for a stand representing the brand during Talent land in Guadalajara.

Talent land is Mexico's most significant innovation and technological event.

 Bonsai's one of the most representative elements of Japanese culture, and it gave the opportunity to create a street-free, relaxing spot where people could try Pocari Sweat.

Pocari wanted to try the bar and party scene to attack the hangover market.

In Mexico, "Toques" are about holding hands and getting little shocks of electricity till one person lets go. They are very famous in the party scene. 

At the bars, Pocari adapted this Mexican tradition challenging people to pass the ring through the Pocari bottle silhouette concentrating on not getting shocked.

Frees samples were delivered during this activation, and smaller versions of this game were created for the tables.