Karen Roorda's profile

Fit for the future

FRIS is a real estate company in Amsterdam for which I used to work. As every other corporate business they have a very business-like corporate identity. So most of the design work I did for them had to be in line. Not very interesting to show in my portfolio, but every once in a while FRIS would have an event for which we made a seperate design. Like some sort of limited edition. The one you're looking at right now, was for the Provada; a yearly Dutch real estate fair on which FRIS has a stand. The Provada slogan for the 2019 edition was "Fit for the future", so we decided to go for a retro-back-to-the-future-inspired design. Including a hidden alien on the invitation, neon sign GIFs, glitchy displays, spaceships, starry backgrounds and a retro colour palette. Products I had to design for this event included the main invitation (three-fold with a cut out), advertisements for both online and offline purposes, water bottle labels, an invitation for a separate event, GIFs for promotion on the website and a poster for during the event. A very fun project!
Fit for the future
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Fit for the future

Published: