Add to Collection
Tools Used
About

About

Through out a very difficult financial period, while other banks were closing, Umpqua was diving in, helping communities, being a great neighbor.… Read More
Through out a very difficult financial period, while other banks were closing, Umpqua was diving in, helping communities, being a great neighbor. These are a few of those projects where we brought their unique voice to life, taking everyday business and made it special. Read Less
Published:
UMPQUA BANKUmpquatize Your Life
UMPQUATIZING EMBRACES THE SPIRIT OF INNOVATION.
It’s being deeply rooted in the community. It’s going above and beyond customer service and treating people like people. Umpquatizing is transforming the mundane task of banking into an unexpected, engaging and pleasant experience. And having a lot of fun doing it.

So we create three different media venues that were more interactive, tactile and a more stirring delivery method than simple TV or print to help people make the move over to Umpqua Bank.

BANK ACCOUNT MOVING DAY
At Umpqua Bank, they try to think of themselves as the community’s best friend. And what would a best friend do? Help you move. Umpqua transformed an old traditional truck into the one-of-a-kind Bank Account Moving Truck. To take the hassle out of switching, the team drove all around the northwest taking all the heavy lifting out of moving customer’s accounts over to Umpqua.
Case Study Video
Moving Truck
The moving truck comes equipped with ready internet access laptops. Customers were able to go the Umpqua’s website and use the e-SwitchKit tool to change bank accounts.
SWITCH-KIT-IN-A-CAN
One of Umpqua Bank’s goals was to engage potential customers into switching their bank accounts in a fun and unique way. Umpqua Bank introduced a simple program to switch accounts by completely customizing vending machines and stocking them with free bank Switch-Kits-In-A-Can, symbols of a refreshing change and placed them in all types of locations in the northwest.
Case Study Video
LOCALLY GROWN COMMUNITY KIT
As an engaged corporate citizen, Umpqua recognizes the need to be informed, take action to inspire, protect and develop members of their community. So Umpqua developed the Locally Grown Bank Accounts program that focuses on empowering the local community. Umpqua showed their support by appearing at all sorts of community events from farmer’s markets to fairs.
Farmer's Market Stands
These stands are fully stocked with our fresh Umpqua Blend Coffee, Wildflower SeedPackets, authentic market bags and our handy Switch-Kit-In-A-Can.