It’s being deeply rooted in the community. It’s going above and beyond customer service and treating people like people. Umpquatizing is transforming the mundane task of banking into an unexpected, engaging and pleasant experience. And having a lot of fun doing it.
So we create three different media venues that were more interactive, tactile and a more stirring delivery method than simple TV or print to help people make the move over to Umpqua Bank.
At Umpqua Bank, they try to think of themselves as the community’s best friend. And what would a best friend do? Help you move. Umpqua transformed an old traditional truck into the one-of-a-kind Bank Account Moving Truck. To take the hassle out of switching, the team drove all around the northwest taking all the heavy lifting out of moving customer’s accounts over to Umpqua.
The moving truck comes equipped with ready internet access laptops. Customers were able to go the Umpqua’s website and use the e-SwitchKit tool to change bank accounts.
One of Umpqua Bank’s goals was to engage potential customers into switching their bank accounts in a fun and unique way. Umpqua Bank introduced a simple program to switch accounts by completely customizing vending machines and stocking them with free bank Switch-Kits-In-A-Can, symbols of a refreshing change and placed them in all types of locations in the northwest.
As an engaged corporate citizen, Umpqua recognizes the need to be informed, take action to inspire, protect and develop members of their community. So Umpqua developed the Locally Grown Bank Accounts program that focuses on empowering the local community. Umpqua showed their support by appearing at all sorts of community events from farmer’s markets to fairs.