Design a premium ANC neckband to cater to the core consumers of boAt. The product needs to be targeted towards mid ranged segment, while offering distinct aesthetics and CMF choices than our competitors.
A compact design with premium aesthetics to go in boAt's premium Neckband portfolio (Nirvana Series).
The product is developed to promote active lifestyle and hence the above CMF was achieved
to accommodate the same. With sweat resistant coating and a premium metallic finish the
product is designed for heavy usage.
product is designed for heavy usage.
A premium silver foil with mirror finish Branding on the shell and a subtle de-bossed oil finish branding on the earbuds.
Soft silicone eartips to support prolonged usage.
Soft silicone eartips to support prolonged usage.
A seamless transition from the shell to the neckband. A Dedicated ANC Button on the bottom with volume and a multi-function button. All having a de-bossed oil fill effect. Which helps in acquiring muscle memory of the placements.
Earphones have a hybrid clone/cylindrical form. With a two split mold having chamfered edges and
a debossed branding that contains UV oil coating.
Rubberized ends to increase the longevity of the cables.
A highly flexible silicone material form the neckband.
