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    Since the distribution plans for this content were of far and wide reach, Booz Allen Hamilton was aware that they needed both digital and analog … Read More
    Since the distribution plans for this content were of far and wide reach, Booz Allen Hamilton was aware that they needed both digital and analog delivery channels. Notch-binding in grey thread, a dust-jacket that doubles as a poster, die-cut through which the title of the book can be read, are production details of the printed version that make it a keepsake artifact. As far as the digital version, as of the end of March 2014 the Field Guide had been downloaded approximately 11,000 times from Booz Allen Hamilton’s website. It is the most popular content at boozallen.com; having garnered over 500,000 social media impressions at last count. Read Less
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The Field Guide to Data Science publication
 
Data Science is the competitive advantage of the future for organizations interested in turning their data into a product through analytics. Industries from health, to national security, to finance, to energy can be improved by creating better data analytics through Data Science. The winners and the losers in the emerging data economy are going to be determined by their Data Science teams.
 
Booz Allen Hamilton created The Field Guide to Data Science to help organizations of all types and missions understand the DNA of Data Science by showing how to make use of data as a resource. The text spells out what Data Science is and why it matters to organizations, as well as how to create Data Science teams. Along the way, their team of experts provides field-tested approaches, personal tips and tricks, and real-life case studies.
 
The purpose of the Field Guide to Data Science is to showcase Booz Allen Hamilton’s leadership position in Data Analytics capabilities. The printed artifact is provided to senior level clients to promote the firm’s Data Science proficiency, and distributed digitally to clients, practitioners and other members of the professional community. It also forms part of the firm’s internal intellectual capital.
 
The functionalities of the Guide are varied: it is being used to win new business, attract new employees, inspire current ones, and make a statement about Booz Allen’s Data Science expertise.