El brief de Young Lions decía “los colores de México”, “la realidad de México”, “la gente de México” y mi dupla y yo en New York. Estábamos fritos. Después del pánico, se nos ocurrió esta idea que ganó oro y nos dio la oportunidad de viajar al Festival de Cannes Lions en el 2017.
In the Young Lions brief of that year, you could read phrases like “The colors of Mexico…”, “The reality of Mexico…”, “The people of Mexico…”, “Mexico”, “Mexico” and more “Mexico”. And my co-worker and I were in New York. We were screwed. After the panic attack, we came up with this idea that won Gold and gave us the opportunity of travel to the Cannes Lions Festival of 2017.
In the Young Lions brief of that year, you could read phrases like “The colors of Mexico…”, “The reality of Mexico…”, “The people of Mexico…”, “Mexico”, “Mexico” and more “Mexico”. And my co-worker and I were in New York. We were screwed. After the panic attack, we came up with this idea that won Gold and gave us the opportunity of travel to the Cannes Lions Festival of 2017.
