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Le Bénéfique - Visual Identity




LE BÉNÉFIQUE
From ancestral origins

Le Bénéfique, is a brand of stem infusions, hand-picked by one of the last nomadic Yorük people.

Composed of two main collections, Le Bénéfique wanted through its new website to highlight the origin of its products, while maintaining its premium positioning.
The visual identity created consists of illustrations, photographs and typography created to highlight the traditional aspect of infusions, while remaining modern.





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Le Bénéfique - Visual Identity
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