Social Media Content Creation
Content creation for social media and blog posts is more than just posting smartphone photos on Facebook. Especially after the success of TikTok, moving images are becoming more critical, but storytelling through still images is also an essential component of the content.
A good social media account converts stories and pictures into emotions, that the followers understand and react to. Without a good storytelling through images or video footage the account will be less interesting to the users. The higher the engagement of the followers the more valuable the account. An account with many follower but little engagement is a clear sign that maybe some bought followers might be part of the audience.
The IG channel of @henricyclinginparadise
Henri lives in mountain paradise Bavaria in Germany and has a passion for route planning and scenic rides. She is very involved in the female cycling community and also acts as a guide on women’s only rides and escapes. This is what I tried to cover in pictures and video footage.
Constant and sustainable growth was and is the goal. The focus is on authenticity and exciting storytelling on current cycling topics outside the world of performance. The photos shown here are some of the best-performing in terms of user engagement.
It’s maybe never about the perfect shot but always about the perfect mood.
