JOSUN DELI THE BOUTIQUE PACKAGE DESIGN
Josun Deli The Boutique is a high-end sweet gift boutique in Seoul, Korea established on the legacy from 100 years of Josun Palace. HEAZ created the delicate packaging design system for Josun Deli The Boutique. Which links well to the ‘Artisan Boutique’ concept and successfully presents their timeless value that make your ordinary day extraordinary.
We improved the original marbling pattern to the simplified luxurious one touched up with embossing and gold foil hot stamping in order to enhance the brand story, ‘The paste is made of pure ingredients and a pâtissier’s sincerity.’. This elegant design harmonizes with the true and timeless palace, and firmly strengthens the identity of the Josun Deli The Boutique.
Client. JOSUN DELI THE BOUTIQUE
Year. 2021
Brand Location. South Korea
Art Director. Eunsil Choi
Designer. Geuna Kim, Dahee Lee, Hyemin Jo
Photo Director. Jina Roh
Photographer. Junghun Yeom
