End College Hoops Conecpt: Break and Peel
Second Concept (Colosseum) This idea revolved around the letters of the logo constructing to form buildings. As the logo is constructing we see a main colosseum, buildings, cars and people, as if it was a college campus. From the beginning the camera is pretty tight on the angles of the logo to see this at a miniature level. As the animation progresses we see these architectural elements evolving and resolving into the FOX College Hoops logo.