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    When Hot Wheels wanted help creating the logo for their new MOTO line of MX toys they came to Eric Ruffing & Dave Parmley at 13THFLOOR because of… Read More
    When Hot Wheels wanted help creating the logo for their new MOTO line of MX toys they came to Eric Ruffing & Dave Parmley at 13THFLOOR because of their knowledge and design experience in action sports with clients such as Element Skateboards, X Games, Bell & Giro Helmets, O'Neill, Giant Bikes. 13THFLOOR's unique way of creating Kustom logos made this a perfect match. Along with the logo we have created the toy motorcycle graphics for over 15 products in the line. Read Less
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HOT WHEELS
"MOTO" Product Line Logo + Toy Graphics

KUSTOM KULT STUDIO
Endemic Industry Expertise
When HOT WHEELS wanted help creating the logo for their new MOTO line of MX toys they came to Eric Ruffing & Dave Parmley, because of their expertise and design experience in the highly endemic Action Sports industry. Dave & Eric's roots in Action Sports along with working with industry giants like ELEMENT Skateboards, X GAMES, BELL & GIRO Helmets, O'NEILL and GIANT Bikes has built our history of successful line branding.
Dave Parmley of  KUSTOM KULT STUDIO and Eric Ruffing of TRIGGERLAB STUDIO have built a reputation for having an insightfully unique way of creating Kustom logos which made this project with HOT WHEELS a perfect match.
Along with the Product Line Logo for MOTO we created the toy motorcycle graphics (see below) for over 15 products within the line.