- _Branding & Identity for Filipino basedIndependent Fashion Label, AKIN;which translates to 'MINE' in English.Brand Applied across a range ofproducts, both print based and digital.
- _The Core Brand is made up from clean and simple typographycombines with a clean and minimal palette. This is used as abase brand, which is sleek and proffesional and versatileenough for any secondary brandmark to work with. Thesecondary brandmark will take on something new which isrelevant for the current collection of clothing. As you cansee here, the most recent collection of clothing uses a black,white and neon orange colour scheme.
- _A mixture of Inked & Embossed & Blind EmbossedTriplex Printed Business Cards using a positive andnegative copper plate onto China White and IvoryGF Smith Stock.
- _A range of stationary that uses a combinationof crisp China White and Ivory Black stockcombined with a Spot Varnished Black logoto give a real feeling of craft and quality.
- _A new visual language and colour schemedeveloped from the shapes in the originalbrandmark which is specific for the AW / 13Collection of Garments.
- _An Invitation that uses a perforated tab toencase itself within the secretive core identityof the designer. The Neon orange colour ofthe stock is matched to what is used in thegarments for this collection, and this is slowlyrevealed and hinted at within the invitation.
- _A custom A5 sized standardised lookbookto be released in partnership with the collectionitslef, on a much wider, accessible scale.
- _A 'teaser' lookbook which is a simple fold up andfold out booklet come poster would be given outpreviously to the collection release as a taster.
- _A Responsive Website and E-CommerceOnline Shopping Platform that runs seamlesslyacross multiple devices and takes on the corebrand of the label.
Various application that supports the physical
collection of clothing including Material Bags,
Shopping Bags, Clothing Tags, Hangers, Tape
and Vinyl for the pop-up stores.
- _Thanks for Scrolling!Please note some images are used asplaceholders only and belong to theirrespective owners.Brand Copyright Sam Lane 2014All rights Reserved.