FRESH FRIENDS
your go to friend
your go to friend
Meet fresh friends, a modern grocer that houses the freshest produce cultivated by local farms. Their aim is to encourage a healthier lifestyle among the younger generation as well as supporting local businesses.
Fresh friends takes on a friendly and playful voice as their brand identity to have a more approachable outlook and to also appeal to a younger audience. Bright and vibrant colours are used to represent youth as well as some greens to tie back with the fresh produce available at the grocer.
Fresh friends takes on a friendly and playful voice as their brand identity to have a more approachable outlook and to also appeal to a younger audience. Bright and vibrant colours are used to represent youth as well as some greens to tie back with the fresh produce available at the grocer.