Alicia Lee's profile

Fresh Friends

Alicia Lee
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Brand Design brand identity branding graphic design Grocery ILLUSTRATION mock up social media visual identity
Brand Design brand identity branding graphic design Grocery ILLUSTRATION mock up social media visual identity





FRESH FRIENDS
your go to friend

Meet fresh friends, a modern grocer that houses the freshest produce cultivated by local farms. Their aim is to encourage a healthier lifestyle among the younger generation as well as supporting local businesses. 

Fresh friends takes on a friendly and playful voice as their brand identity to have a more approachable outlook and to also appeal to a younger audience. Bright and vibrant colours are used to represent youth as well as some greens to tie back with the fresh produce available at the grocer.






Brand Design brand identity branding graphic design Grocery ILLUSTRATION mock up social media visual identity
Brand Design brand identity branding graphic design Grocery ILLUSTRATION mock up social media visual identity
Brand Design brand identity branding graphic design Grocery ILLUSTRATION mock up social media visual identity
Brand Design brand identity branding graphic design Grocery ILLUSTRATION mock up social media visual identity
Brand Design brand identity branding graphic design Grocery ILLUSTRATION mock up social media visual identity
Brand Design brand identity branding graphic design Grocery ILLUSTRATION mock up social media visual identity
Fresh Friends
Published:
Alicia Lee's profile

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Alicia Lee's profile
Kuala Lumpur, Malaysia

Fresh Friends

Fresh Friends is a passion project to explore a branding for a grocer that houses produce and goods made by local businesses.

Published:

Creative Fields