The Football World Cup is the most watched sporting event and the timing of the matches for South African viewers perfectly coincided with the right time to order dinner on Uber Eats. 

To leverage this opportunity Uber Eats bought a whole plateful of TV slots during the big games. The only catch is that since they were not an official sponsor, Fifa heavily restricts what they are allowed to show and say in their ads. No mention of the teams, countries, players, flags or even things like half-time and semi-final. Even the word trophy. Not allowed.

But there was one thing we were allowed to speak about… the most important thing to Uber Eats. Food.

So we dubbed real football footage with the best bad lip reading and got everyone thinking about food, at just the right time to order Uber Eats.

Credits

Art Director: Warwick Rautenbach

Writer: Leon van Rooyen, Dominique Swiegers

Executive Creative Director: Brendan Hoffmann

Account Management: Michelle Bekker

Agency: Joe Public

Agency Producer: Wendy Botha

Strategist: Courtney Mocke, Leigh Tayler

Chief Creative Officer: Pepe Marais, Xolisa Dyeshana

Brand Representative (Client): Mel Gischen, Hossam Gadallah, Einav Jacubovich

Editing Company: Left Post Production

Editor: Saki Bergh

Film Director: Brendan Hoffmann, Warwick Rautenbach, Leon van Rooyen

Film Production Company: Left Post Production

Media Agency: Mediacom

Performance: Loyiso Madinga

Post Production Facility: Left Post Production

Producer: Jacqui Pearson

Recording Studio: Audio Militia

Regional Agency Group: Joe Public United

Sound Designer: Garrick Jones