CONTEXT
THE OBJECTIVE OF THE RUNNING AID, WAS TO REINFORCE THE CULTURE OF STREET RACING IN THE BIGGEST CAPITALS OF BRAZIL AND ABOVE ALL, IN A TIME OF CLOSED SHOPS
AND CANCELED EVENTS, THE HELP TO THOSE WHO DEPENT ON THE SALE OF SPORTING GOODS AND THE HOLDING OF EVENTS OF THE KIND MADE IT FUNDAMENTAL.
FOR THIS REASON, NEW BALANCE DEVELOPED A VIRTUAL RACE THROUGH IT'S APPLICATION IN A PARTNERSHIP WITH THE STRAVA™ PLATFORM, WHERE THE DATA OF EACH PARTICIPANT WERE CONVERTED INTO POINTS AND ATHLETES FROM EACH CAPITAL COULD COMPETE WITH EACH OTHER
THE OBJECTIVE OF THE RUNNING AID, WAS TO REINFORCE THE CULTURE OF STREET RACING IN THE BIGGEST CAPITALS OF BRAZIL AND ABOVE ALL, IN A TIME OF CLOSED SHOPS
AND CANCELED EVENTS, THE HELP TO THOSE WHO DEPENT ON THE SALE OF SPORTING GOODS AND THE HOLDING OF EVENTS OF THE KIND MADE IT FUNDAMENTAL.
FOR THIS REASON, NEW BALANCE DEVELOPED A VIRTUAL RACE THROUGH IT'S APPLICATION IN A PARTNERSHIP WITH THE STRAVA™ PLATFORM, WHERE THE DATA OF EACH PARTICIPANT WERE CONVERTED INTO POINTS AND ATHLETES FROM EACH CAPITAL COULD COMPETE WITH EACH OTHER
