Route
Earth’s resources are running out. If we don’t care for Earth, we’ll be headed for a bad path.
We have one lifetime to care for Earth before it’s too late. Every time you buy a Tetra Pak carton,
because they’re made of 70% renewable wood fibres, you’re making the right choice.
With Tetra Pak
Don’t Miss Your Chance.
The Flip Side (Newspaper Ad)
The world is using non-renewable resources at an alarming rate, which in turn heavily impacts Earth, like their forests.
However, with Tetra Pak, forests are sustained.
Our newspaper jacket ad will demonstrate this.
The Tomorrow That Won't Come (Print Ad)
Since Tetra Pak cartons are made from renewable wood fibres
sourced from FSC certified forests, many of our national forests are saved.
We show just that through print ads.
The Paperboard Page (Magazine Ad)
Tetra Pak has always put its renewable material, paperboard in the limelight.
If we get people to feel the texture, they won’t forget what it is.
One page in a magazine will be made out of paperboard material.
Tetra Pak won’t just be telling an audience what they are made out of
but showing them too.
Client: Tetra Pak India.
Art Team: Zain Shaikh, Sanket Palkar, Shreyank Naik.
Copy Team: Simran Mahtani, Ashmak Maity, Rohan Naterwalla.
