CREATIVE BRIEF
Young Ones One Show 2014: Save the Arts
Target Audience: "Music snobs," or music enthusiasts, between the ages of 16-25.
Consumer Insight / Problem:
They attend a lot of shows, follow their favorite bands' tour dates and album releases, they like to discover bands before other people or know more about the bands, they tend to have an extensive knowledge about music, but may not be paying to download their music.
Creative Strategy:
You're not a true fan unless you download legally.
Key Message: Bandcamp is the ultimate music snob.
Young Ones One Show 2014: Save the Arts
Target Audience: "Music snobs," or music enthusiasts, between the ages of 16-25.
Consumer Insight / Problem:
They attend a lot of shows, follow their favorite bands' tour dates and album releases, they like to discover bands before other people or know more about the bands, they tend to have an extensive knowledge about music, but may not be paying to download their music.
Creative Strategy:
You're not a true fan unless you download legally.
Key Message: Bandcamp is the ultimate music snob.
Advertising Team:
Sayako Minami, Hannah Rand, Carla Smith, Devin Hilgenkamp, Huii (Mei Mei) Chuang
Motion Media Team:
Luis Fernando Roca, Chris Salvador, Audrey Sims, Vanessa Brown, Morgan Bouttier, Timmy Lingard
Sayako Minami, Hannah Rand, Carla Smith, Devin Hilgenkamp, Huii (Mei Mei) Chuang
Motion Media Team:
Luis Fernando Roca, Chris Salvador, Audrey Sims, Vanessa Brown, Morgan Bouttier, Timmy Lingard
CASE STUDY VIDEO
MICROSITE
TWITTER
FACEBOOK
PITCHFORK BANNER AD
STEREOGUM BANNER AD
UNDISCOVERED MERCH
POSTERS
BUMPER STICKER
T-SHIRTS
