Process work in defining the brand language for Yakima's 35 Years campaign. The company was started in 1979 and the branding needed to reflect that history and time period while still sitting well with the existing Yakima logo.
35 mark (#1)
35 mark (#1) with existing Yakima logo
1979 lettering/35 mark (#2)
35 mark (#3) - this was created using a photocopier in order to hark back to the technology of era
