Dunia Kijiji, Afrika ni M-Pesa
Context:
This gallery features communications done for M-Pesa's extension of their International Money Transfer (IMT) service, executed as a 360 Campaign, highlighting that the network of countries than can send and receive money to and from Tanzania respectively; has expanded to include East and Southern African countries.
This gallery features communications done for M-Pesa's extension of their International Money Transfer (IMT) service, executed as a 360 Campaign, highlighting that the network of countries than can send and receive money to and from Tanzania respectively; has expanded to include East and Southern African countries.
The Big Idea:
The Big Idea is positioning M-Pesa as "Africa's currency" as it connects a network of African countries with their seamless money transfer service; hence the message "Afrika ni M-Pesa" on top of the overarching IMT messaging of "Dunia Kijiji".
The Direction:
The direction employs studio photography with a dynamic & playful approach to the heroes, showcasing various use cases of the service. The supporting elements employ African elements related to the campaign's concept.
Credits:
Concept: Kenneth Misigaro, Henry Mbwille, Bakari Mkambo, Dickson Saurere, Edward Manu
Creative Director: Henry Mbwille
Creative Strategist: Kenneth Misigaro
Art Director: Bakari Mkambo
Art Director: Bakari Mkambo
3D Animator: Francis Ntevi, Andrew Chakupewa
Copy: Baraka Abangwe, Moses Kintu
Copy: Baraka Abangwe, Moses Kintu
Photography: Hendri Lombard
Media: Herman Mkamba
Client: Vodacom Tanzania, M-Pesa Division
Client: Vodacom Tanzania, M-Pesa Division
Agency: Smartcodes (Part of SAG)
