Clarté was designed, for an Indian-based packaged drinking water brand, with the sole purpose of being aesthetically beautiful.
The premium lead and BPA-free borosilicate glass bottle is a seamless blend of sophisticated elegance and ergonomic utility. The unibody bottle flaunts a mystic quartz crystal at its EPICENTER, a poetic metaphor for providing a sense of purity, freshness and clarity of the bottle's contents.
The uniquely shaped metal cap sits at the top as the crown of premiumNess and is a unique detail that can make heads turn and spark curious conversations.
The nuances in the design of a product differentiate the product from the rest in its category. These creative distinctions play subconsciously in the minds of the audience that will go on to become the decision maker of the product's purchase or rejection. This post brings forth the attention paid to such detail even in a product as simple as a water bottle.
Clarté features a novel form for its lid along with the frosty gradient on the glass wall that reveals the mystic quartz crystal, overall giving the bottle a calm and balanced sense of premium ness that even follows right from the start when you unbox.
