Cell C
Sales Incentive Program
Sales Incentive Program
The Challenge
Cell C, One of South Africa’s largest mobile service providers needed a creative way of introducing their new sales incentive program to their sales staff.
The Idea
We created a character named Mr. C. who would educate, motivate and intimidate the staff. Basing the campaign around a number of humorous but intimidating videos, he would remind the staff to “get off the gravy train” and ensure their sales are tip-top. Clips were also posted of his recent visits to reward achieving staff and showcase the entertaining “punishment” he dishes out to those that don’t.
Cell C, One of South Africa’s largest mobile service providers needed a creative way of introducing their new sales incentive program to their sales staff.
The Idea
We created a character named Mr. C. who would educate, motivate and intimidate the staff. Basing the campaign around a number of humorous but intimidating videos, he would remind the staff to “get off the gravy train” and ensure their sales are tip-top. Clips were also posted of his recent visits to reward achieving staff and showcase the entertaining “punishment” he dishes out to those that don’t.
