About Campaign: Drive usage of Vicks DayQuil & NyQuil during cough, cold and flu season through Facebook Ads and Activation

Campaign Idea & Insight: With covid regulations lifted, our target demographic frequently forgets that the cold and flu are still easy to catch. An illness is not something they think about until they have it.

Demonstrate the virality of cold/flu via influencer use, in a location frequented by our target demographics