Why does a design company have only one LOGO but not its own mascot?
High-end and simplicity seem to be the labels that every design company wants to embody, but in fact, for people who are not in the design industry, it is also very necessary to see the inner enthusiasm of a design company and the kind of visual design that can convey true feelings from the outside.
Based on the corporate culture of "Lishi Design", we chose yellow and purple, which should be complementary colors. It is difficult to adjust them to be pleasing to the eye, but we have achieved a striking and coordinated effect. Afterwards, two cute, simple and modern IP characters of Lili and Shishi were designed (and the 3D version is bound with bones, endowed with soul), and the whole design brand is more youthful and energetic. This is exactly the design concept that "Lishi Design" has always insisted on originality and pursuit of innovation.
为什么设计公司只有一个LOGO ，而没有自己的IP呢？
高端、简约似乎是每一个设计公司想体现的标签，但是其实对于非设计行业的人来说，我们经过多年的设计工作经验积累，甲方与其他的消费者一样，也非常需要从外表看出一个设计公司的内在热情与那种能传递出真情的视觉设计，否则距离感很大！
我们根据「栗石设计」的企业文化出发，为何设计公司必须黑白配？黑黄配？设计难道不是要绚烂多彩、喜闻乐见吗？黄色与蓝紫，本应该是互补色，很难调配到赏心悦目，但是我们做到了醒目又协调。再配以全新设定栗栗·石石两个可爱又简约现代的IP角色（而且3D版本绑定了骨骼，灵魂已赋予），整个设计品牌更加年轻富有活力，这正是「栗石设计」一直以来坚持原创并追寻创新的设计理念。
我们根据「栗石设计」的企业文化出发，为何设计公司必须黑白配？黑黄配？设计难道不是要绚烂多彩、喜闻乐见吗？黄色与蓝紫，本应该是互补色，很难调配到赏心悦目，但是我们做到了醒目又协调。再配以全新设定栗栗·石石两个可爱又简约现代的IP角色（而且3D版本绑定了骨骼，灵魂已赋予），整个设计品牌更加年轻富有活力，这正是「栗石设计」一直以来坚持原创并追寻创新的设计理念。
