I had the opportunity to carry out a project for Huawei Cloud Perú. The idea was to show a main structure surrounded by some others that represent the services offered by its platform. The objective was to keep the visual simplicity in all the elements of the composition with slight details in the central element, which is a synthesis/interpretation of one of the seven wonders of the world: Machu Picchu, located in Cusco, Peru.
© 2023, Huawei services (Hong Kong) Co., Limited. All rights reserved.
The process
Concept Art
As a starting point, some syntheses of shapes and silhouettes were explored that would quickly help to recognize the main "llacta" of the Sacred Valley of the Incas. The peculiarity of its morphology made it possible to easily define a figure that would be recognizable at first sight. Then, the placement of the structures was considered on some options of structures that accompany the general language of the Huawei icons, in this case, the intention of the silhouette of a cloud.
3D Blocking
General compositing exploration and progess based on the main structure.
Color grading/Final Art
Early Shots
Clay Render
Implementation at Aeropuerto Internacional Jorge Chávez - Lima Airport
Client: Huawei Cloud Perú
Head of Marketing: Keving Chang
Concept Artist: Félix Santos
Art Direction & CGI Development: Julio M. Ruiz
3D Modelling: Jorge Acevedo, Julio M. Ruiz
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Proudly made in Lima, Perú.
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