This concept plays upon the summer feeling, the holiday season and how this is perceived by us. How you should have the choice of being whoever and however you wish this summer and personalise your style accordingly. When thinking of summer we’re thinking about parties and festivals implicitly of the seaside and Constanta.

Fashion design is a way to express ourselves, our passions and our feelings with fast fashion being an easy and accessible way to pick the outfit for our everyday persona and style it accordingly depending on the location and our mood.

We can be pictured as the main character in our own movie choosing what role we want to portray that day, a superhero, a hopeless romantic or who knows what else.
This summer when visiting City Park and all the stores at its disposal, you should allow yourself to be whoever you feel like, do not limit yourself to how others perceive you, just pick whatever makes you feel like yourself and be proud of it.

The hashtag concept will not go away anytime soon so don’t be afraid to use the #fiipefilmultau hashtag along with who you have picked to be today: #romanticulincurabil, #vedetagrupului, #partypooper. Post a check in with the hashtags in any of the Mall City Park fitting rooms and you could win a free access pass to some of the best parties this summer. A really good addition would be to have a cool mirror at the party having the hashtag printed on it where groups of friends could take photos together.