BRANDING: TONIC ROOM
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    A fresh & high-end look for Tonic Room, offering carefully curated cult organic beauty and wellbeing products from around the world both in-store… Read More
    A fresh & high-end look for Tonic Room, offering carefully curated cult organic beauty and wellbeing products from around the world both in-store and online. The identity gives a nod to both historic apothecaries and modern high-end beauty brands, bringing herbal and natural health & beauty up-to-date and positioning Tonic Room as a luxury and aspirational brand. Graphic pattern work and icons inspired by alchemic and holistic symbols are used online & in print, as well being routed into the counter in-store. Hardhat brought Material Creative in to the project to focus on interior design, applying the brand colors, textures & pattern work to store. The website includes in-depth descriptions of all treatments & testing available in-store, as well as an e-commerce solution complimented with beautifully simple and calm photography. Read Less
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