This is a school assignment, to put it briefly we had to express an idea for a campaign in several formats. Only a certain few media formats had to be used: the abri/ mupi analogue poster (two different kinds of posters), a digital (possibly interactive) version of a normal abri/ mupi, a website which would act as the campaign landingpage and a media format of our own choice...
The campaign was designed around 'CJP' an institution, who's goal is to connect young people up to 30 years old with Art & Culture in the broadest definition of the word, by creating discounts on expositions, movies, music festivals, etc. etc.
