Esraa Tarek's profile

Redesign of Naguib Selim Textile

Naguib Selim Textile - Mall El Arab
Redesigning Naguib Selim Fabric Store - PhD Qualification.
Designed by the researcher-Esraa Tarek- under supervision of Prof. Dina Mandour, Dean of faculty of Fine arts, Alexandria University, Egypt.
Concept: 
-Design Proposal Combining Biomorphic and Fractal Architecture in The Interior Design of a Store in Mall of Arabia, Cairo, Egypt   .. The Store`s Brand is Naguib Selim Textile Areas distrubution (Counter, Seating areas for examining the fabrics and display areas which varried between curtains and fabrics for furniture.
- Biomorphic inspiration of Stones and repeating it in a fractal way to create ceiling structure, floor contouring with led. and innovation of brand new furniture . although some of them are inspired from Zaha Hadid Furniture.
Biomorphic Architecture:
 Nature has been the biggest inspiration for architecture throughout history, and every era finds its way to respond and adapt to nature while maintaining the humanistic identity and efficiency of the structure. One of the contemporary approaches that got influenced by nature is Biomorphic Architecture. It is a modern architectural style that adopts the idea of embracing natural shapes and patterns into the architecture. Biomorphism aims at turning naturally organic shapes into functional structures. It is also called Bio-organic architecture that has its essence in the works of leading figures in the Art Nouveau movement Fractal Architecture Several architectural styles have their principles based on the inspiration of nature.
 Fractals:
 provide a medium for the expression of irregular, organic curves, and natural shapes. They help reduce the complex patterns of nature to something comprehensible. Fractals are naturally present all around us, from the growth of pineapples and pinecones to the formation of ice crystals and tree branches. Hence, it only makes sense that architects looking at nature for inspiration applied fractals in their structures as well.  
Note: some models are inspired by Zaha Hadid Furniture.
fractal architecture
presentation
plan
Redesign of Naguib Selim Textile
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Redesign of Naguib Selim Textile

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