Timeline: February 2022 - August 2022
Client: Zen Eservices Pte. Ltd.
Industry: Hospitality & Technology
Funding Stage: Acquired by Yanolja Group
Location: South East Asia (Singapore)

Zenrooms, a Rocket Internet founded startup in 2015 approached Gohan Strategy to reposition and redesign the brand from a franchising and budget hotel listing platform to a leading travel and hospitality technology platform in Southeast Asia. This shift followed Zenrooms management's decision to boost company growth with a greater impact to better serve their clients and the entire hospitality industry in South East Asia and beyond. Although the Zenrooms that most of you know as a great platform for budget friendly trips to various destinations will not disappear, but rather gains a strong B2B component to provide Asia’s hoteliers with simpler, more reliable cutting edge technology solutions to manage their properties.

Many of Zenrooms’ talents started as hoteliers themselves. They understand first-hand the many pain points and complexities faced by hotel owners in daily operations. They made it their mission to help every hotel get the tools they need to succeed. Their platform provides a comprehensive range of products to help accommodation providers improve efficiency, automate operations, grow sales through new markets, and help provide memorable guest experiences.

Zenrooms was founded in 2015 in Singapore, with Rocket Internet among its early investors. They are now proudly part of the Yanolja Group, Korea's leading travel company, backed by Booking Holdings, Softbank and GIC.

Together with Yanolja and its subsidiaries and partners, Zenrooms is building technologies of the future and leading the digital transformation of Southeast Asian travel and hospitality.

#Startup #Hospitality #Zenrooms

Thank you!