FUKUSAYA CUBE CASTELLA
FUKUSAYA is a pastry brand of japanese traditional egg sponge 'Castella'
what came from Portugal in Edo Period founding almost 400 years ago way back in 1624.
Castella is a popular Japanese-style confectionery,
and there are many Castella brands in Japan.
The brand, FUKUSAYA is the oldest original brand among them.
FUKUSAYA CUBE CASTELLA is a literally compact product,
modern and portable style.
The typical castella shape is usually rectangular.
However, the brand has made its style to suit a more modern gift paradigm.
We designed the original boxes with some key words carefully,
TRADITIONAL / ELEGANT / MODERN / STYLISH.
And the most important thing is that Castella is Western-Japanese cake.
We hope the design has been for a long time like the brand's history.
Art direction & Design by Keiko Akatsuka(KEI KO)
