My now partner Jenna, approached me to collaborate with her on her fashion and lifestyle blog The Overanalyst (TOA). We wanted to give the logo and site a refresh while maintaining somewhat of a similar look as the original branding. 

 

For the logo, I used a serifed font reminiscent of the original, but modernized it by using a thinner more delicate typeface. I also created the O/A brand mark that could stand independently of the logo. I used the diagonal line dividing the "O" and the "A" as as design element throughout the site and on social media platforms. We opted for a clean design and minimal color palette of black, white and cool greys to make the content and imagery the primary focus of the site.

 

Development: MFVS
Photography: Ana Maria Rico