"Your New Beginning"
ARQUÉ - ARCHITECTURE
An office focused on a contemporary and sophisticated approach to architecture, with an ideal positioning for its restricted public, young couples or people who will build their house/work for the first time - "Meaning of the name Arqué (Principle) / " Your new beginning".
We created a structure based on shapes, colors simple auxiliary elements that, when combined/blended, create a unique visual universe, allowing variations in positioning according to the moment of the brand.
With robust and serious typography, it used the psychology of shapes to transmit security and confidence in thinking about the target audience, since they are people with no experience with work.
Client: ARQUÉ ARCHITECTURE | Service: Brand Strategy & Identity | Year: 2022 | Strategic Director: Antoniel Felainne
The arrow represents the start.
The first philosophers, the pre-Socratics, tried to establish a "principle" (arché) of the origin and composition of the Universe, resorting to nature (physis). Thales of Miletus, Anaximander of Miletus, and Anaximenes of Miletus believed that things have behind them a physical, material principle called arché.
The typography project was developed and directed with robust and defined types, focusing on the strategy and personality that the brand transmits (Security and trust).
ARQUÉ - ARCHITECTURE®