Introducing the competitive brand identity for the hospital located in Slovakia. With this merger comes a big challenge: to develop a strategy, brand, and language that effectively communicates the values and offerings of the integrated network. Our innovative model prioritizes the human side of care and invests in technology and data intelligence to transform lives.
After defining the positioning, architecture, and relationship of all the brands within the new ecosystem, we aim to translate the excellence and integration of the new network into a strong brand that encapsulates its core attributes. To convey a sense of closeness and empathy, we used letters that appear to be merged in the formation of the brand name.
Inspired by the importance of eye-to-eye attention and trust in the patient-provider relationship, we created a symbol that is rich in associations. The symbol's symmetry and resemblance to a genetic strand link the company's origin to the origin of all life.
Creative Director & Designer : Ivan Zadrabaj | ZadrabayWorks
*Please note that the this branding project and case study mentioned in the previous text is purely fictional and not associated with any real company or organization. The project and case study were created for the purpose of demonstrating the potential benefits
of rebranding for a hospital and should not be taken as an actual implementation of a rebranding effort. This is a design exercise only and not a successfully submitted project.