ZanoXVII Branding 2023
FROM CONCEPT TO DESIGN, WE DELIVERED VISUALS THAT TRULY RESONATE WITH ZANO AND ALL OF HIS FANS: ITALIAN STALLION.
Credits:
AD & Design/Animation Lead - @pionzstudio
Hand Lettering - @Duongtype
Lettering Animation - @g4kmotion
AD & Design/Animation Lead - @pionzstudio
Hand Lettering - @Duongtype
Lettering Animation - @g4kmotion
AN EYE-CATCHING PIECE OF MOTION DESIGN FOR A STYLISH START TO EVERY LIVESTREAM.
more on twitch.tv/zanoxvii
The project was built in low framerate, with rough textures and bold, red typography standing out against the neutral colors of the backgrounds. We mixed images from different brand subjects (the city of Rome, soccer, videogames and hip-hop music) with half-tones techniques and introduced collage cutouts letters to represent the urban and crude vibe that better resonate with Zano. The main challenge was to combine all the elements together in a consistent and cohesive way, and create a stylish, memorable look for all the visuals.
BTS of some of the animations made in After Effects
