Lung-Hao Chiang's profile

CAFE(I)NK | Coffee Visual Identity Design

Packaging
Illustrator


CAFE(I)NK
(墨)硯花友
Coffee Visual Identity Design


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人磨墨,墨磨人,磨一杯慢靈魂,也磨一杯咖啡的想像空間。文人磨墨吟詩揮毫,現代人磨咖啡絞盡腦汁,紙筆墨硯和咖啡同樣作為創意的載體,東、西方文化的墨水因一杯咖啡有了連結。

以凍乾咖啡的外型與墨條、硯台作為概念展開,古墨輕磨漫出滿几咖啡香,咖啡風味挑選的靈感來自清代文物汪節庵的名花十友墨,墨面各雕名花一種並加題識,挑選四款具花香風味的咖啡,不論在風味與作為送禮意義上都相當契合墨條在送禮文化中的意義,在墨藝中玩味咖啡香。
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If coffee is a necessity for modern people's creative work, then inkstone and ink were also necessary for Chinese poets and painters to write poems and paint in the past. The inspiration for packaging design is also based on such an interesting connection as a creative idea. Think of the long package of freeze-dried coffee as a Chinese-style ink stick, and the packaging box as an inkstone for grinding ink, combining oriental imagination and fun in coffee.

In addition to the visual cultural connection, the selection of coffee flavor also refers to the cultural allusions of Chinese ink sticks. Poems and paintings are usually carved on the ink sticks to embellish the luxury and delicacy of the ink sticks. We refer to the ink sticks of the Qing Dynasty. "Ten Friends of Famous Flowers", the work engraves ten kinds of flowers representing auspiciousness and blessing in Chinese culture on the ink strip, representing ten learned friends with good character. We selected four of them and matched them with suitable floral fragrances Flavored coffee, both in terms of vision and taste, allows the work to have a deeper combination with culture, and ink sticks are also regarded as a product suitable for gift-giving in Chinese culture. We are excited to connect on multiple levels in culture and taste.

We hope to use coffee as a carrier of culture and creativity to bring you more fresh and interesting experiences, present stories through our products in an intuitive and eye-catching way, hope to express our life style through a cup of coffee, and hope Create a cup of coffee that conforms to contemporary aesthetics and trends. We don't want to be the leader of the times, but simply pass the things we like and the culture we are interested in to consumers through a cup of coffee in a way that we think is cool. It would be great if you also think this is cool.
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CAFE(I)NK | Coffee Visual Identity Design

Product Concept:Lung-Hao Chiang
Design:Lung-Hao Chiang
Copy:Lung-Hao Chiang





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CAFE(I)NK | Coffee Visual Identity Design
Published:

CAFE(I)NK | Coffee Visual Identity Design

Published: