Golven of kolven?
Moederschap kun je niet oneindig uitstellen. Pensioen ook niet!
I created and produced this cinemagraph for Dutch biggest insurance company, Achmea. It was part of an editorial campaign about a hot social issue: 'Women and Pension'. Statistics show that women are reluctant of organizing their pension in an early stage in their lives, compared to men.
The cinemagraph was published on Facebook, Tumblr and Achmea's digital platform www.volgensnederland.nl, where the Dutch public can join & start discussions on various social issues (pension, work, health, mobility, safety).
Concept, Creative Direction, Production: Martine Hooijer, fatmilk.nl
Photography: Ilvy Nijokiktjien, imagesbyilvy.com
Post production: Hert Zollner, aboki.nl