Ooit een 65-plusser zien kolven?
Moederschap kun je niet oneindig uitstellen. Pensioen ook niet!
These cinemagraphs have been produced for Dutch biggest insurance company, Achmea. They are part of an editorial campaign about a hot social issue: 'Women and Pension'. Statistics show that women are reluctant of organizing their pension in an early stage in their lives, compared to men.
The cinemagraphs were published on Facebook, Tumblr and Achmea's digital platform www.volgensnederland.nl, where the Dutch public can join & start discussions on various social issues (pension, work, health, mobility, safety).
Date: January 2014
Concept, Creative Direction, Production: Martine Hooijer, fatmilk.nl
Photography: Ilvy Nijokiktjien, imagesbyilvy.com
Post production: Hert Zollner, plastictolstoy.com