Together with Rip Curl Pro Store Warsaw, who wanted to emphasize the power of color in its newest collection, we came up with a simple and creative solution, which should be available in every store worldwide - Braille Clothing Tags.
The tags are made of fabric and are attached to clothing. They are readable both for the visually impaired and for people with sight. The visually impaired can sew the tag into the clothing and never wonder again what color they are wearing - sewing is a simple manual action that every visually impaired can easily perform.
If a person who can see colors buys any clothing in the Rip Curl Pro Store, the tag is donated to the visually impaired, who can sew it to the clothing they already own.
Colors are important for everyone, especially for the visually impaired. We believe we are starting a revolution and other brands/retailers will follow. We have shown how simple and easy it is.
In addition, we created a video, promoting the action, featuring Paweł Urbański the first Polish visually impaired to climb Kilimanjaro
Chief Creative Officer: Wojciech Dagiel
Creative Director: Kuba Bogaczyński