I designed this business cards for my self-branding as a freelance graphic designer specialising in the creation of book covers and company logos.The business card design is minimal but has personality, especially with a catchy pattern formed by my initials.
“The protagonist is the monogram, a simple but significant logo.”
My logo is a monogram formed by my initials, the letters “I” and “L,” and the bristles of Photoshop’s brush tool icon, my favourite work tool. “Since the letters “I” and “L” are visually similar, I had to be explored thoroughly to end up with a good solution.”
Typography
The main font used for the visual identity is Baskerville Old Face, which is also used for the construction of the logo. “Baskerville Old Face is an old-fashioned font that was transformed and revolutionized to create the logo and make it into a more modern symbol”
“In a nutshell, it’s what I think every designer should do: have a strong knowledge of the culture and history of design and graphics as a basis. However, never stop updating continuously with current trends in design and technology to keep up with the times and to use their experience in new directions.”
“The secondary font, Cera Pro, is distilled from elementary shapes and brings simplicity, elegance and a certain warmth wherever a contemporary geometric typeface is needed.”
Majolica-inspired Pattern & Earthy Tones
For the colour palette, I used green, inspired by the olive trees found abundantly in my Sicily, and the yellow of the sun.
“The logo, rotating 360°, transforms into a texture that recalls Sicilian baroque majolica, as well as the colors used, which recall those of my homeland.”
