The brief was to conceptualise an interesting unique IT WEB conference experiences that helped to showcase and market the Excelcious live data reporting tool.
The Big idea was to do live data capture of the conference using the Excelcious dashboard as the display unit at the Southpaw stand. The idea was to attach a data strip to each delegates access tag and place sensors in the bathrooms at the taps, we were able to capture how many times each delegate washed their hands after their bathroom breaks. This data was then live reported on the Excelcious dashboard in the Southpaw stand.
Data strip leaflet
Campaign print look and feel
Corporate brochure
Digital live data display
Web look and feel
Conference Printed collateral
Conference experience
Left: Conference. Right: Bathroom sensor.
Conference experience
Left: Stand and digital dashboard. Right: Corporate brochure..
Left: Stand and digital dashboard. Right: Corporate brochure..
Conference experience
