This is the first showreel of UP - Inspiring Motion, released in 2014, which was the year when the company started. I was finalizing my studies in the Motion Creative program at Hyper Island, in Stockholm, and my plan was to go back to Brazil after that. I would go home, start a company by myself, and work remotely for many people around the world, even though I had no client at that moment.
This was the dream. I wanted to be a great professional and work in a company with values that I deeply believed, and I wanted to work along with many talented and cool people who could be together without the barriers of geographic boundaries.
Well, it worked. I'm still running the company by myself, but now I have the help of amazing freelancers and business partners who can work together with me and assist our clients in 8 countries. And I'm really thankful to everyone who has supported this dream.
- Igor Martins