ZARP
Re-brand, Brand Identity
ZARP is a fully audited and certified cryptocurrency stablecoin pegged to the South African Rand (ZAR). It’s managed by Old Mutual Wealth, an esteemed South African financial service provider.
The fintech blockchain project was created as a way to secure compatibility with the rand and future financial systems in Web3.
More companies are attempting to move their brands into Web3 with Decentralised Finance (DeFi) projects. However, they often lack the tools and resources needed to do so successfully. Unlike most companies, ZARP is backed by trusted and skilled Web3 and financial service providers with all the right tools. Despite this, their branding felt rushed and complex. They needed a way to simplify their brand, ensure that its functionalities were easy to understand and digitise their brand for Web3 and the blockchain.
Working together with ZARP’s founders, we created a simple, direct, and versatile brand that pays homage to its South African roots while also making sense in a digital landscape. To do this, we created the following:
• A visual language and icon (Z) inspired by the composition of the 1 rand coin
• A personalised wordmark merging coding language with South Africa’s currency language
• A colour palette representative of both Web3 and inspired by South Africa’s currency and wealth including textual imagery such as geometric patterns and shapes
“We’re giving a new function to the rand through code”
- William
“In a South African context, we love geometric patterns, it feels like home, but not in a cliché way”
- Saffron
Read full case study here
