Ez-Gro is a fertilizer & agricultural supply company, specializing in specialty products 

for a range of crops. This targeted commercial approach separates the company from 

its competition as well as our approach in terms of visual applications – the intention 

to break away from the industry norm. 

In this series of promotional material, we recorded and avoided all those elements that have made their image trivial and expected by the reader’s eye – such as, for example, the use of bland,  characterless, generic lifestyle photos. But it is not enough to exclude any clichés. You have to introduce new, fresh and substantial – not just for the sake of novelty or diversity. 

Considering the above as a starting point, we harmoniously composed a range of elements – materiality, print technique, binding, in order to develop a new visual approach. 

Production by: Asterios Goussios

Photography by: Studio YK