As part of NIKE’s GOBIG campaign for Cyber Week ’22, I got to help out my friends at Village Green with creating the kinetic system for the campaign typography that was rolled out across several countries.

November 2022.
Client — Nike

Studio — Village Green
Art Direction — Tom Fearn

Animation — Bastian J. Schiffer / prdx
The key to creating the fluid staggered motion was to set up an expression-based hierarchical animation system for the individual letters that allowed for individual scaling of the characters and dynamic adjustment of the spacing.
More information about the project: https://villagegreen.studio/nike-go-big
Nike GOBIG
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Nike GOBIG

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