VARTA | PHOTOGRAPHY
Client: VARTA
Year: 2022
Services provided: photography, model casting management, location scouting
VARTA produces and markets a comprehensive battery portfolio from micro batteries, household batteries, and energy storage systems to customer-specific battery solutions for a variety of applications and, as a technology leader, sets industry standards in important areas. The energy storage solutions from VARTA in the home and industrial storage market range from compact entry-level models, to larger energy storage systems for commercial applications.
We were contacted to showcase those mentioned compact entry-level models in a cozy family home setting. We got to work by starting on the model casting and location scouting. The strong VARTA brand is one of the central strategic success factors, therefore they knew exactly what kind of look, feel, and atmosphere they wanted.
And we delivered! 3 energy storage units, 8 models, 1 bright and cozy house, 2 custom build wall sets and we were ready to shoot.
BEHIND THE SCENES
The amazing end results could not have happened without all the people who built the custom walls, helped to set it up, mounted the energy storage systems, styled and put on make-up on the models, and set up all the lighting and other equipment. Big applause to all of them!
