Dare to do the things others only
dream of
No other company has the heritage of engineering across as many categories as Honda: automobiles, motorcycles, robotics, power equipment, aviation and racing.
dream of
No other company has the heritage of engineering across as many categories as Honda: automobiles, motorcycles, robotics, power equipment, aviation and racing.
The mission of Ignition’s launch film is to dramatise Honda’s daring ambition, capturing the brand’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.”
During 2015 every model within Honda’s automobile line-up was new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. 2015 also saw the Honda Jet make its first commercial flight and Honda’s return to Formula 1.
Inspired by Honda’s daring spirit, the film pays homage to one of the boldest expressions of human curiosity and engineering endeavours; space flight.
